Pink Sparrow was the design and build partner for Olay as they prepared to launch Super Serum, a product 30 years in the making. The storied beauty brand looked to the design team to concept and develop an immersive experience befitting of their ground-breaking iridescent product, complete with a larger-than-life factise sculpture, a portal featuring the 200 women in the serum study, and an encompassing walkable timeline of Olay history.

The event plan drew from the round shape of the Super Serum bottle. After walking through edge-lit archways charting Olay’s decades of product and scientific breakthroughs, the bottle “cap” and dropper, guests were regaled by the swirling animated graphics in the 200-women portal — all developed by our creative team & motion graphics partners. Guests then were greeted by a 10’ tall version of the Super Serum bottle in an explosion of shattered iridescent light, as if you were inside the serum bottle itself.