WhatsApp collaborated with VT PRO Formula 1 and Pink Sparrow to create an immersive experience at the Empire State Building for the WhatsApp Activation. This collaboration involved fabricating and installing two window sets and a sidewalk "Pit Stop". The setup resembled a diorama-style pit stop, designed for small-scale race cars and a vibrant green LED cityscape adorned the back wall, providing a dynamic backdrop. Positioned in front of this cityscape was a sleek black race car, accentuated with subtle highlights. The sidewalk pit stop also featured a podium with toe-kick lighting, inviting visitors to engage with the experience. A WhatsApp rooftop photo moment was created, complete with a dimensional logo for guests to capture memorable shots. Additionally, 3D-printed monitors were installed in the garage area, along with pedestals for showcasing memorabilia.