American Optometric Association - iDeserve More Pop-up

In collaboration with United Entertainment Group, Pink Sparrow partnered with the American Optometric Association to design a custom installation that reimagines the eye as a sophisticated piece of technology. The centerpiece, built with 3D-printed components, acrylic domes, and integrated LED rings, showcases the eye's layers and functionality as if it were a high-tech product. Surrounding it are interactive stations that delve into color and depth perception, each enhancing the overall experience and reflecting the complexity of vision.

This immersive environment was crafted with precision, merging cutting-edge fabrication with purposeful design. The result is a sleek, tech-driven space that both engages and educates, revealing the eye’s incredible capabilities in a way that feels innovative and forward-thinking.