For the Barbie x Stanley Limited Edition Collection, Pink Sparrow designed a series of immersive pop-up experiences to bring the collaboration to life, celebrating Barbie’s 65th anniversary and positioning Stanley as a cultural leader. Our goal was to create engaging environments that sparked excitement, press attention, and social buzz.

In New York, we created ICONS RECORDS, a vibrant, interactive record store showcasing the entire Barbie x Stanley Quencher collection. London’s ICONS SKATEWAY turned a roller rink into a dynamic, 80s-inspired Dynamite Barbie party, while Houston’s ICONS SALOON captured the playful spirit of Western Ken with a fun, Wild West-themed setting. Los Angeles featured ICONS SWIM CLUB, a glamorous, retro-inspired swim club celebrating Original Barbie.

Through each unique pop-up, fans were immersed in the iconic style and charm of Barbie, while exploring the modern design of Stanley. These experiences captured the essence of the collaboration, creating lasting impressions and driving consumer engagement.