Pink Sparrow partnered with Stanley to create the global product launch for the innovative Cross Bottle, emphasizing its versatility and spontaneity. The goal was to showcase how the Stanley Cross Bottle can be an essential companion, no matter where life takes you.

We designed immersive environments that represented diverse use-case scenarios—from urban settings to global adventures. Each vignette and branded space featured a monochromatic color scheme reflecting one of the six Cross Bottle colors. These areas invited guests to explore how the Cross Bottle integrates into different aspects of modern life, highlighting its adaptability.

To reinforce the “On-the-Go Trendsetter” theme, we introduced a Color Analysis station where guests received personalized seasonal color assessments. They took home a custom color palette matched to their undertones, along with the recommended Stanley Cross Bottle colorway.