Pink Sparrow worked with Pepsi to design the Pepsi Dig In Superbowl LVIII weekend dining experience, a three-day brunch held at Della's Kitchen in Las Vegas. Pepsi Dig In is a multi-million dollar commitment supporting Black chefs and restaurateurs by providing tools and resources that drive access to capital, business growth, and visibility. Our team created an exclusive cocktail bar, a powerful entry moment, and a comprehensive branding strategy throughout the venue. The result was a sophisticated and immersive 'Pepsified' culinary space highlighting black restaurateurs, a featured mixologist, and Pepsi products. In collaboration with MGM Resorts International, our team transformed the restaurant in just 1.5 days and quickly restored it to full operation after the event.