Over 100 media, press and NYC community members were invited to step into a world where learning about Lululemon's newest offerings was a joyful, interactive adventure. This immersive experience was fabricated by the Pink Sparrow team and hosted at the Chelsea Factory — from start to finish, guests received a behind-the-scenes look into how innovation and emotion have come together to inform design for the wholly unique collection. With presentations and demonstrations from the brand's top designers and engineers and intense wear-test via a bespoke Peloton run session, this was truly an unforgettable experience.