Pink Sparrow and Bureau Betak created the HermèsFit pop-up, a unique fitness-themed space that started in Brooklyn and then expanded to LA. This vibrant venue offered a gym, retail shop, and exclusive experiences like fitness classes and DJ sets. In LA, the historic Hollywood Athletic Club was transformed into an immersive HermèsFit experience with added features like fresh juice bar. Pink Sparrow’s expertise was crucial in bringing Hermès’s innovative vision to life.