Online athleisure brand Beyond Yoga partnered with Pink Sparrow to create not just a pop-up but the brand’s first ever spatial experience. We worked closely with members from BY’s Marketing, Product, and Operations teams to create bespoke fixtures and displays that celebrate Beyond Yoga’s focus on inclusivity and body positivity. We even developed and executed a kinetic wall texture made from their production team’s dead stock material, which both invited guests to interact with the buttery soft fabrics in the BY line, but supported their ‘zero waste’ initiative.