Busch Light introduced the “Busch Light Apple Drop” as a creative way to announce the return of Busch Light Apple for the summer. Pink Sparrow played a key role in this unique initiative, orchestrating the delivery of the first batches of Busch Light Apple via helicopter to undisclosed locations for the brand’s most loyal fans. Our involvement spanned site scouting, design, drafting, fabrication, logistics, and installation, enabling us to execute the entire experience with precision and care. This campaign aimed to create a sense of anticipation and community among fans, positioning Busch Light Apple as a refreshing choice for the summer in a memorable and seamless experience.