Pink Sparrow collaborated with MKG at CES 2024 for the release of the trailer of the new Netflix series, “3 Body Problem,” and to introduce the show-inspired Netflix headset. The team helped execute a bait-and-switch stunt in the middle of the CES show floor, building anticipation for the series through an exhibition that featured contextual and behind-the-scenes immersive experiences. Guests were ushered into an interior demo lounge where the stunt took place. While the trailer played in each headset, guests were unknowingly rotated into a hidden room by a slowly moving platform. They removed their headsets and found themselves in a new environment straight from the set of the show.