PUMA opened the doors to its first North American flagship store, located at 609 Fifth Avenue in NYC. Moving in with an empire state of mind, we were tapped to fabricate an exact replica of PUMA’s classic suede sneaker, greeting guest with a 9’ x 3’ x 4’ shoe sculpture as they entered the store. Hung above the giant shoe, an oversized lace sculpture wrapped and twisted to create an NYC Big Apple.