With the Christmas Spirit, Ronnie Fieg’s KITH, a streetwear empire that is known for its collaborations, partnered with the leading global food company, General Mills, to unveil a holiday-inspired version of Lucky Charms cereal, fittingly named Lucky Kithmas. The build consisted of a 400 square foot indoor/outdoor space where visitors can purchase Lucky Kithmas cereal and accessories from the collection, as well as preview and pre-order the Kith Treats for Lucky Charms apparel. The booth also featured a walk-up outdoor order window where the ice cream specials were available.