In collaboration with Matte Projects, Pink Sparrow built the interior of the Genesis House for the 2023 holiday season. Guests are instantly immersed in an exclusive display of creations from renowned designers and surrounded by the full Genesis lineup. Architects framed Genesis vehicles as finely crafted objects of desire, using reflections from a tessellated mirror display to amplify their seductive engineering.

On the second floor terrace, Pink Sparrow spearheaded a festive Winter Lights installation featuring the GV60 electric vehicle. The vehicle was complemented by interactive LED screens showcasing unique displays that highlight the design principles of tension and balance.