To commemorate the introduction of Lavazza’s ready-to-drink cold brew cans in the US, Pink Sparrow created a striking display at Flatiron Plaza. We helped the brand unveil new product to a new audience using two impressive 14-foot-tall structures, each housing immersive curved LED screens showcasing campaign content. These attention-grabbing installations were strategically placed just outside Madison Square Park, setting the stage for an unforgettable campaign launch.