BÉIS, a travel accessories brand by Shay Mitchell, has made its physical retail debut with an immersive motel-themed pop-up store, “The Glass Box,” in LA’s Grove district. The innovative space allows customers to engage with BÉIS’s versatile product range in a dynamic, tech-forward shopping environment. Despite its digital origins, the brand’s foray into brick-and-mortar retail signifies its adaptability and commitment to providing customers with a tangible connection to their products.